Industry News

More Men Want Less Wrinkles

By December 22, 2015 No Comments
Man Winkled Face

More men look to avoid this look.

Record numbers of men are looking for aesthetic treatments that make them look and feel younger and keep them “selfie” ready, according to Valerie Goldburt, MD, of Advanced Dermatology P.C.

“Men are spending more time and money on their appearance than ever before,” says Dr Goldburt, a dermatologist specialising in both medical and cosmetic dermatology. “This trend is fueled by many factors, including the desire to be more youthful and competitive at work, the growing acceptance of cosmetic procedures, and the constant sharing of photos on social media. Men are learning that a fresher look can be gotten with very little downtime, which is extremely attractive to busy professionals.”

Men underwent more than 1 million non-surgical cosmetic dermatology treatments such as Botox, dermal fillers and laser resurfacing in 2014, a report from the American Society for Aesthetic Plastic Surgery (ASAPS) found. On top of that, the number of cosmetic treatments among men rose an astonishing 273% since 1997, according to the ASAPS.

The most popular cosmetic treatment for men remains Botox( the best known of a variety of injectable treatments such as Dysport, Myobloc and Xeomin) using botulinum toxin to temporarily relax the facial muscles that contribute to wrinkles.

Treatment with botulinum toxin was the single most common cosmetic procedure in 2012, accounting for more than 40% of all aesthetic procedures done in men, according to the American Society for Plastic Surgery.

Of course, other treatments are available – you can check out the range of La Belle Forme wrinkle treatments elsewhere on our website.

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